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Pitch

Podcast 1 · Introduction

Pitch /pɪtʃ/ · noun

A short documentary narration — meaning, origin, and how the word is used.

In business and creative fields, a pitch is a short persuasive presentation designed to sell an idea, product, or service. While it shares goals with a formal presentation, it is usually much briefer and more energetic. You can review its exact business definitions in standard references like the Cambridge Dictionary and Merriam-Webster, or explore the broader history of the sales pitch as a marketing concept.

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Podcast 2 · Daily Use

In Conversation

Two British speakers using "pitch" naturally in everyday talk.

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Podcast 3 · Prompt Engineering

Prompting with "pitch"

An instructor and developer explore real, copy-ready AI prompts built around the word.

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Transcript: “Pitch” vocabulary micro-course

Read along with the three podcasts, or open the full dictionary entry for Pitch for the definition, Arabic meaning, synonyms and example sentences.

Podcast 1 — Introduction & meaning

Narrator: Today's word is "Pitch" — noun, pronounced /pɪtʃ/, with the stress on "pitch", the single syllable.

Narrator: A pitch is a short persuasive presentation designed to sell an idea, product or service, and it is also the highness or lowness of a sound.

Narrator: In plain English, a pitch is your quick, convincing case for something, or in music, how high or low a note sounds.

Narrator: The word comes from Middle English pichen, meaning to thrust or fix in place, which is why we also pitch a tent and pitch a ball.

Narrator: A common collocation is sales pitch, describing the polished speech a seller gives to win a customer over.

Narrator: It differs from proposal, which is a formal written document, while a pitch is usually spoken, brief and energetic.

Narrator: Figuratively, an elevator pitch is the thirty-second version you could deliver between two floors of a building.

Narrator: Startups, advertising, music, broadcasting, sport and aviation all rely on the word, each with its own shade of meaning.

Narrator: So remember: pitch is a persuasive little speech, a sound's height, and a field of play, all held together by the idea of throwing something forward.

Read podcasts 2 and 3

Podcast 2 — In conversation

Speaker A: Why does one small word cover selling, singing and sport all at once?

Speaker B: Because PITCH began with the Middle English verb pichen, to throw or plant firmly, and everything grew from that one gesture of casting something outward.

Speaker A: So the businessperson throwing out an idea and the bowler throwing a ball share the same root?

Speaker B: Exactly right, and the musical sense follows too, since a note is thrown up high or settled down low.

Speaker A: Example sentences?

Speaker B: "She delivered her pitch to the investors in under three minutes." That is a persuasive presentation. "His voice rose in pitch when he grew excited." That is sound height. "The rain left the pitch completely unplayable." That is the playing field.

Speaker A: Common mistakes?

Speaker B: Do not confuse pitch with pitches as a verb form, and never write pich or pitchh; the past tense is simply pitched, with one t and one h.

Speaker A: Close relatives?

Speaker B: Presentation is the formal cousin, spiel is the cheeky twin, and proposal is the written alternative, but pitch keeps its brisk, throw-it-forward charm!

Podcast 3 — Prompt engineering

Speaker B: Let's use "pitch" in AI prompts — useful for generating startup investor decks and for writing app store product descriptions.

Speaker A: How does it apply to a startup founder?

Speaker B: Ask the model to compress the whole product into one spoken minute.

Prompt: Write a sixty-second investor pitch for my project management app, covering the problem, the solution, the market size and the ask.

Speaker A: What about marketing copy for a release?

Speaker B: Have it turn technical release notes into a customer-facing pitch.

Prompt: Rewrite these release notes as a short app store pitch of eighty words that emphasises user benefits rather than technical details.

Speaker A: Could it help a developer in an internal meeting?

Speaker B: Yes, for persuading stakeholders to fund engineering work.

Prompt: Draft a three-paragraph pitch to my engineering director arguing that we should spend one sprint reducing technical debt in the payments module.

Speaker A: One more?

Speaker B: Let's use it to stress-test the pitch we already have.

Prompt: Review my attached sales pitch for a developer tool and list the five weakest claims with a stronger rewrite for each.