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Retention

Podcast 1 · Introduction

Retention /rɪˈtenʃn/ · noun

A short documentary narration — meaning, origin, and how the word is used.

In this course, retention is the act of keeping something or someone, the noun of retain. Cambridge defines retention clearly, the Oxford Learner’s entry gives usage, and the background on customer retention explains the business sense.

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Podcast 2 · Daily Use

In Conversation

Two British speakers using "retention" naturally in everyday talk.

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Podcast 3 · Prompt Engineering

Prompting with "retention"

An instructor and developer explore real, copy-ready AI prompts built around the word.

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Transcript: “Retention” vocabulary micro-course

Read along with the three podcasts, or open the full dictionary entry for Retention for the definition, Arabic meaning, synonyms and example sentences.

Podcast 1 — Introduction & meaning

Narrator: Today's word is "Retention" — noun, pronounced /rɪˈtenʃn/, with the stress on "ten".

Narrator: Retention is the act of keeping something, or of continuing to have it.

Narrator: In plain English, it means keeping hold.

Narrator: It comes from the Latin retentio, a holding back.

Narrator: A common collocation is "customer retention", which describes keeping customers coming back.

Narrator: It differs from "acquisition", because acquisition gains new customers, while retention keeps existing ones.

Narrator: In a second sense, water retention is when the body holds too much fluid.

Narrator: Business, HR, education and medicine all rely on the word.

Narrator: So remember: retention is keeping what you have.

Read podcasts 2 and 3

Podcast 2 — In conversation

Speaker A: Why does the app send me so many emails?

Speaker B: For RETENTION! It comes from Latin for holding back.

Speaker A: To keep me using it?

Speaker B: Exactly.

Speaker A: Example sentences?

Speaker B: "Staff retention has improved", HR. "Data retention rules apply", compliance. "Salt can cause water retention", health.

Speaker A: Common mistakes?

Speaker B: Spell it with "-tion", "retention", not "retension".

Speaker A: Close relatives?

Speaker B: Keeping is its cousin, preservation its twin, and loyalty an alternative — yet retention keeps its loyal charm!

Podcast 3 — Prompt engineering

Speaker B: Let's use "retention" in AI prompts — useful for product analytics and compliance.

Speaker A: How for analytics?

Speaker B: Build cohorts.

Prompt: Build a monthly retention cohort table from this user sign-up and login data.

Speaker A: And compliance?

Speaker B: Set periods.

Prompt: Draft a data retention schedule for customer, payroll and marketing data.

Speaker A: Could it help product?

Speaker B: Yes, for features.

Prompt: Suggest three features that would improve thirty-day retention for a fitness app.

Speaker A: One more?

Speaker B: Logs.

Prompt: Configure a log retention policy that deletes logs older than ninety days.