Visits

Visits

Noun (plural) / Verb (third person singular) · /ˈvɪzɪts/ · the act of going to see a person or place; or the action performed by a subject in the present tense

Definition

Visits functions both as a noun and as a verb. As a noun, visits means the individual acts or occasions of going to see someone or somewhere — three visits to the dentist, ten thousand visits to a website in a week. As a verb, it is the third-person singular present tense of to visit: she visits her grandmother every Sunday; the site visits a new endpoint on each request. The word is defined by the act rather than the person — it counts or describes the event of going, not the person who goes.

Visits vs Visitors

In web analytics, the distinction between visits and visitors is critical and frequently confused. Visitors counts the number of distinct people who come to a site in a given period. Visits counts the total number of sessions those people generate. One visitor may produce many visits. A site with ten thousand visitors and forty thousand visits has an average of four sessions per person — a sign of strong return engagement.